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NEAR FIELD COMMUNICATION (NFC) TECHNOLOGY IN THE PACKAGING INDUSTRY

Laura Gegeckienė 1 , Ingrida Venytė 1 , Justina Karpavičė 2

, ,

Torben Tambo 2 , Kęstutis Vaitasius 1 , Darius Pauliukaitis 1

, 1Kaunas University of Technology, Faculty of Mechanical Engineering and Design, Kaunas, Lithuania 2Aarhus University, Department of Business Development and Technology, Aarhus BSS, Herning, Denmark

WƌĞůŝŵŝŶĂƌǇƌĞƉŽƌƚ

Abstract: Packaging that supports NFC technology is generally designed to be reusable, thus by reducing the environmental impact of packaging, consumers and businesses are presented with more opportunities to be more sustainable. The important thing here is that a company can be creative and add information about a product or company without a significant financial investment. For example, if a customer is interested in a product on the shelf, they can be granted information about the origin of the product or links to provide some feedback on social networks. Furthermore, sales can be promoted by offering the customer a discount, coupon, or added value to the buyer. NFC technology can offer many benefits when used with packaging, ranging from interactivity to product security validation. NFC labels have unique identifiers that can be embedded in packaging to make consumers more interactive, secure, and more efficient in tracking, allowing packaging companies to offer better customer service and product safety. The aim of this work is to perform a comprehensive literature review of the application possibilities of NFC technology and develop a methodology for the application of NFC technology to promote product sales efficiency.

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KKey words: NFC, smart packaging, food packaging, mechanical impact

In today's complex retail market, brands and retailers must find new and innovative ways to engage with customers. In spite of the fact that 90% of smartphone owners use their devices in-store to search for products through search…

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